Updated: Oct 28, 2020
For a while now, the SEO patterns on Google were pretty straight foreword. Plug in your keywords and try to keep up with whatever was working best for your competitors.
The good news if you missed that boat, is that the latest Google updates have switched up the game moving foreword.
Artificial Intelligence is changing the way Search Engine Optimizations are ranking content.
If your SEO experts are not adapting to and continuously updating your content than you probably are starting to see a decline in your rankings.
Not to worry, there is a way to recover and get your business back on track.
Here are the top 3 trends that Digi Delphi has identified will be the most significant in 2020.
1. Voice Search is taking over
It is projected that the voice recognition market will hit around $601 million by the end of this year alone.
The world is taking notice and it seems that everyone on their phones are searching for something with their voice.
If your brand content is not optimizing correctly to keep up with voice searches, than you can fall behind rather quickly.
Voice search is very important because it allow more users to quickly enhance their productivity.
Almost 58% of consumers used voice searches last year to find local businesses!
TIP: Gear your keywords to a more natural conversation. Include words like “when, how, where, why, etc.”. Think in terms of your customers daily questions.
2. Mobile First Indexing in 2020
Was your website developed more than a few years ago? If so, chances are that the development was geared towards a Desktop First Indexing strategy.
Obviously, the number of mobile users has gone up and will continue to moving forward.
Google has already stated that their latest technologies are poised to focus on mobile users primarily.
This could be a chance for your business to capitalize on what your competitors are hesitating on doing.
It may even be wise to create a separate website just for mobile devices.
Tip: Run a search on this link to find out if your website is Mobile-Friendly.
3. Video Content Optimization
Video content is on the rise and will pass all other content forms by almost 85% in 2020 if not already.
Video SEO is a great way to ensure that your advertising is getting the most traffic possible.
You can do a few things to keep up and optimize your search results even if you’re not doing video just yet.
Tip: Create a video channel (YouTube) immediately!
2020 is trending to have one of the biggest SEO shifts since the beginning of search engines. Keep up with your content by focusing on keywords tailored for voice search, mobile friendly websites and add video content to your website.
If you found this information useful, please follow, like and share this page for more future content.